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“GOOD DESIGN IS AS LITTLE DESIGN AS POSSIBLE.
LESS, BUT BETTER - BECAUSE IT CONCENTRATES ON THE ESSENTIAL ASPECTS,
AND THE PRODUCTS ARE NOT BURDENED WITH NON-ESSENTIALS.
BACK TO PURITY, BACK TO SIMPLICITY.”
- DIETER RAMS -
This retail shop opened during New York Fashion Week 2017 in SOHO. It was designed for an international lifestyle brand Kapten&Son, to introduce their newly designed watch for the NYC market. The space had two functions. By day it served as a retail store and by night it transformed into an event space. In attendance were young fashion bloggers, artists, influencers and supporters of the brand. They enjoyed live music and great energy. A percentage of proceeds from the opening night were donated to Stopthirst.org.
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